Bunnies, Books, Bubbles, Candy—OH MY! Did somebunny say Easter is March 31st?
We are fully stocked with all sorts of egg-cellent Easter Basket Filler items for kids of all ages, and our expert Easter Bunny Helpers are full of suggestions to help you fill their baskets with FUN!
We also offer Custom Easter Baskets! These made-to-order baskets are carefully curated (by your own personal Easter Bunny) based on the interests of each kiddo, and your budget. Hop to it and get your Custom Easter Basket Order started NOW by calling or texting us at 860-734-6256!
Here are a few of our favorites from last year, before they were wrapped up in cellophane & ribbons!
Our team has been hard at work transforming the store & our windows into an Easter Wonderland! 🐰🌷🐣
Did you know that everysingle item on our shelves is hand-selected by our in-house buyers, Diane, Caroline & Dale?! We are constantly ordering & reordering, and we have soooo much fun shopping for products—and then shopping in our store with all of you!
We can’t wait to shop with you this spring!
Join us for In Store Shopping, 6 days a week! As you browse, our experienced elves will happily shop with you and offer suggestions for everyone on your shopping list!
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Have some gift shopping to do? Let us be your Personal Shopper! Simply tell us about who you’re shopping for (their names, ages, interests, etc.), the occasion, and a budget—and we will put together a curated gift package for you! Text or Call 860-734-6256 to get started!
We post daily on social media, be sure to follow along for updates!
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Happy Taylor Swift Album Release Dayyy & welcome to the ✨Taylor Swift Department✨ where we have gifts for Swifties of all ages!!! 💖🎶🎸🌟🪩
On Wednesday’s we go ✨LIVE✨ anddd we have SO. MUCH. FUN. 🤩🤩🤩
Tune in tonight at 7 pm for this week’s edition of ✨What’s New Wednesdayyyy✨!
In the meantime, here’s a lil review of what we’ve covered so far: 🎀Barbie 🚀Solar Eclipse & Space Fun 🚒Bruder & Corolle Dolls 🛴Microkickboard Scooters ✨Glopals, Funny Mats, & more! 🐰Easter Jellycat & Gift Ideas ⚡️Our Harry Potter Corner 💖Valentine’s Jellycat & Gift Ideas 🎨Diamond Art, Paint by Numbers, Mugs & more! 🌟New bags, hair accessories & more in our Tween Section 🧩Puzzles & lots & lots & LOTS of other ✨NEW✨ things!
Each week’s topic is a total surprise… you’ll have to join us to find out! 🤗 See you soonnn! ... See MoreSee Less
ICYMI we are a finalist for ✨Best Toy Store✨ in Connecticut Magazine’s Best of CT competition & we need your voteee! 🤩💜🛍️
Voting is suuuper easy & takes just a second, just click the “Best of CT” link in our profile, & then click “vote” when it brings you to the page that says Amato’s Middletown! 🤩🫶🏻🏆
Today is the last day to vote—thank youuu in advance, we appreciate it (& you) more than you know! 🥰
Hard Hittin New Britain.
Used to go there for EVERYTHING when my son was young..
Great store..
They sure don't make 'em like that any more.
Here's to many more years of originality and prosperity!!!
Surprise ✨Saturday Night LIVE!✨ Join Diane & Caroline for a quick chat about all things Solar Eclipse!!! ☀️🌑☀️🌑☀️
**Update: we’re so sorry but we are now sold out of the solar eclipse books, thank you so much to everyone who purchased them, we hope you enjoy the books & Monday’s eclipse!** ... See MoreSee Less
**Update: we’re so sorry but we are now sold out of these books, thank you so much to everyone who purchased them, we hope you enjoy the books & Monday’s eclipse!**
Look what arrived just in time for Monday’s Solar Eclipse—a brand new, informative & whimsical children’s guide to solar eclipses! ☀️🌑☀️🌑☀️
This brand ✨NEW✨ picture book alllll about Solar Eclipses is written & illustrated by local authors, Jessie & Jon Silbert from Guilford, CT! 🤩
Each of these wonderfully written & illustrated “Oh What a Joy is a Solar Eclipse” books come with 2 pairs of ISO 12312-2 certified safety glasses! 😎
Stop in soon to snag yours—and shop our super fun section of space-themed items to get ready for Monday’s rare celestial event! 🚀☀️🌌🌙🔭
We are open Saturday & Sunday 10 am to 5 pm—see you soonnn! 🤩