Hellooo Fall! 🌻👋🏻🍁 We are in our ✨pumpkin spice✨ era because it’s never too earlyyy! ☕️✨🎃 Just like it’s never too early for Halloween (or other holiday…) shopping!
New products arrive daily & our shelves are overflowing with fun options for the whole family this fall!
Join us between 10 am and 6 pm, Tuesday through Friday, and 10 am and 5 pm on Saturday & Sunday for alllll sorts of toy shopping fun!
Did you know that everysingle item on our shelves is hand-selected by our in-house buyers, Diane, Caroline & Dale?!
We are constantly ordering & reordering, and we have soooo much fun shopping for products—and then shopping in our store with all of you!
We can’t wait to shop with you this fall! From new outdoor activities to rainy day craft kits we are so excited to share our new products with you!
Join us for In Store Shopping, 6 days a week! As you browse, our experienced elves will happily shop with you and offer suggestions for everyone on your shopping list!
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Have some gift shopping to do? Let us be your Personal Shopper! Simply tell us about who you’re shopping for (their names, ages, interests, etc.), the occasion, and a budget—and we will put together a curated gift package for you! Text or Call 860-734-6256 to get started!
We also offer FaceTime Shopping Appointments, as well as After Hours Private Shopping Appointments on weeknights starting at 6:15 pm. Text or Call 860-734-6256 to schedule yours today!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
Gift cards can be ordered for any amount either in-store or over the phone by calling 860-347-1893. Gift cards ordered over the phone can be picked up (in-store or curbside), or shipped nationwide for a $5 fee (so we can insure & track the package & ensure that it’s delivered on time!).
Whether you are joining us for a fall event, here to pick out the perfect birthday gift, or just stopping in to say hello, we look forward to seeing you this fall, here at 395 Main Street!
We post daily on social media, be sure to follow along for updates!
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This might be our favorite (anddd most ✨spooktacular✨) window transformation yet! 🖤🎃💜🐈⬛🧡👻💚 ... See MoreSee Less
Just another ⚡️merchandising magic⚡️ mondayyyy! We are soooo excited about these ✨NEW✨ Wrebbit 3D puzzle building kits—from Harry Potter to Friends to the Titanic to the Eiffel Tower & lots more in between, there’s a theme for everyoneeee! 🤩🫶🏻🛍️ ... See MoreSee Less
Had to fit in a quick lil Hogwarts flying lesson w/Madame Hooch today while decorating the windowssss with these fabulous flying brooms! ⚡️⚡️⚡️ ... See MoreSee Less
On October 3rd… we’re making our annual announcement that it’s tiiimeeee to order Halloween Baskets!!! 💜🎃💚🐈⬛🧡👻🖤 Just text or call us at 860-734-6256 to start your order! ... See MoreSee Less
It’s officially ✨spooky season✨ andddd we are R-E-A-D-Y! Gracie is ready toooo, are you??? 💚💜🐶🧡🖤
From books to puzzles to games to stuffies & more, we’ve got allll sorts of ✨fangtastic✨ Halloween goodies to get you in the spoooooookkkyyy season spirit! 🤩 ... See MoreSee Less
On today’s list, along with many other fun projects, was this fun refresh & new home for our single player games section which is filled with all sorts of problem-solving-based-activities & logic puzzle fun! 🤩
Shoutout to Molly for working her ✨merchandising magic✨!!!
It’s just a bunch of ✨hocus pocus✨ 💜👻💚🐈⬛💜🎃🖤
After a very ✨spooktacular✨ weekend, our Halloween Section has been refreshed again—come shop it soooonnn! 🤩 ... See MoreSee Less
The long awaited part twoooo of the Amato’s Middletown✨SPEED TOUR✨!!!!! 🤪 Enjoy this continuation of our very demure, very mindful ✨speed tour✨ of our 9,000 square foot store front—and be sure to watch part 1!!! 🤩 ... See MoreSee Less
P.s. this is a *slight* throwback as we filmed it back in August on the same day as part 1 & just realized that it didn’t post…. soooo there’s lots of NEW stuff, should we film an updated ✨Spooky Speed Tour✨ once our Halloween transformation is done??? 🎃🐈⬛👻
Love this store been shopping since grandkids little, now 1 in 30 s other Dr time to start for great grandkids
Yay ! I was just there today !
“What do you mean these boxes can’t be my new comfy lounge chair???? The books can just stay inside the boxes while I hang out here & watch the world go by!!! 🤷🏼♀️” —Gracie, the Toy Store Dog
Yesss, more pallets arrived today & they were the perfect height for Gracie to do some pallet surfing—so *of course* we had to do a photo shoot! 📸
Shoutout to our amazing friend Christina & her team at @shampoochpawspa for working their grooming magic every month on our our Pallet Princess 🐶💜📦
Gracie LOVES her spa days & they’ve done an amazing job helping us create & maintain her signature floofy look! 🫶🏻
Mkay time to get back to the aforementioned boxes… ttfn! 🤪 ... See MoreSee Less
We are SO excited becauseee this week is both a ✨Window Week✨ AND a ✨Store Decorating Week✨!!!
Stay tuned as both the store & the windows get their ✨spooktacular✨ transformation! 🧡👻💚🐈⬛💜🎃🖤
Before we get started, here’s a peek at our fall window transformation back in late August! 🌻🫶🏻🌻 It’s definitely one of my favorite windows ever—shoutout to our AH-MAZING team who created them!
P.s. how many hours do you think this window took them?? The Timelapse is roughly 1 min & 30 seconds, for reference! 🤪 ... See MoreSee Less