Hellooo Fall! 🌻👋🏻🍁 We are in our ✨pumpkin spice✨ era because it’s never too earlyyy! ☕️✨🎃 Just like it’s never too early for Halloween (or other holiday…) shopping!
New products arrive daily & our shelves are overflowing with fun options for the whole family this fall!
Join us between 10 am and 6 pm, Tuesday through Friday, and 10 am and 5 pm on Saturday & Sunday for alllll sorts of toy shopping fun!
Did you know that everysingle item on our shelves is hand-selected by our in-house buyers, Diane, Caroline & Dale?!
We are constantly ordering & reordering, and we have soooo much fun shopping for products—and then shopping in our store with all of you!
We can’t wait to shop with you this fall! From new outdoor activities to rainy day craft kits we are so excited to share our new products with you!
Join us for In Store Shopping, 6 days a week! As you browse, our experienced elves will happily shop with you and offer suggestions for everyone on your shopping list!
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Have some gift shopping to do? Let us be your Personal Shopper! Simply tell us about who you’re shopping for (their names, ages, interests, etc.), the occasion, and a budget—and we will put together a curated gift package for you! Text or Call 860-734-6256 to get started!
We also offer FaceTime Shopping Appointments, as well as After Hours Private Shopping Appointments on weeknights starting at 6:15 pm. Text or Call 860-734-6256 to schedule yours today!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
Gift cards can be ordered for any amount either in-store or over the phone by calling 860-347-1893. Gift cards ordered over the phone can be picked up (in-store or curbside), or shipped nationwide for a $5 fee (so we can insure & track the package & ensure that it’s delivered on time!).
Whether you are joining us for a fall event, here to pick out the perfect birthday gift, or just stopping in to say hello, we look forward to seeing you this fall, here at 395 Main Street!
We post daily on social media, be sure to follow along for updates!
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Sorry Professor Snape, but frivolous wand waving & silly incantations were a requirement during our ✨magical✨ creation of this years ⚡️Harry Potter⚡️ window! 🚂⚡️🕯️⚡️🚂 ... See MoreSee Less
Cue the holiday music becauseeee it’s officially the 🎄🎶 most wonderful time of the year🎶🎄 for the Amato’s Elves & we can hardly contain our excitement! 🤩🤩🤩
Be sure to pop in this weekend for one last look at this years truly ✨spooktacular✨ Halloween decor & window displays becauseeee… our transformation into a magical ✨Holiday Wonderland✨ will begin on Monday with our annual in-store🎄Decorating Day🎄(picture this: the decorating scene in Elf but with a *few* more helpers… and a lot more decorations 🤣)!!!!
🎄Decorating Day🎄 will be followed by a ✨Window Week✨ (or two..), the annual debut of our Elf & Elfette aprons, our holiday playlist, holiday product releases (ie: the highly anticipated new holiday arrival from the brand that rhymes with the Phoebe’s famous song on F•R•I•E•N•D•S) & moreeeee! 🤩🤩🤩
Stay tuneddddd bc it’s tiiiiiimeeeeee! 🎄✨🕎✨🎄 ... See MoreSee Less
Hey, Amato's! We saw your storefront during the Middletown Trick-or-Treating and it looks fantastic in there! We cannot wait to plan to stop by! 😁
Just another ⚡️merchandising magic⚡️ mondayyyy! We are soooo excited about these ✨NEW✨ Wrebbit 3D puzzle building kits—from Harry Potter to Friends to the Titanic to the Eiffel Tower & lots more in between, there’s a theme for everyoneeee! 🤩🫶🏻🛍️ ... See MoreSee Less
Had to fit in a quick lil Hogwarts flying lesson w/Madame Hooch today while decorating the windowssss with these fabulous flying brooms! ⚡️⚡️⚡️ ... See MoreSee Less
On October 3rd… we’re making our annual announcement that it’s tiiimeeee to order Halloween Baskets!!! 💜🎃💚🐈⬛🧡👻🖤 Just text or call us at 860-734-6256 to start your order! ... See MoreSee Less
It’s officially ✨spooky season✨ andddd we are R-E-A-D-Y! Gracie is ready toooo, are you??? 💚💜🐶🧡🖤
From books to puzzles to games to stuffies & more, we’ve got allll sorts of ✨fangtastic✨ Halloween goodies to get you in the spoooooookkkyyy season spirit! 🤩 ... See MoreSee Less
On today’s list, along with many other fun projects, was this fun refresh & new home for our single player games section which is filled with all sorts of problem-solving-based-activities & logic puzzle fun! 🤩
Shoutout to Molly for working her ✨merchandising magic✨!!!
It’s just a bunch of ✨hocus pocus✨ 💜👻💚🐈⬛💜🎃🖤
After a very ✨spooktacular✨ weekend, our Halloween Section has been refreshed again—come shop it soooonnn! 🤩 ... See MoreSee Less
The long awaited part twoooo of the Amato’s Middletown✨SPEED TOUR✨!!!!! 🤪 Enjoy this continuation of our very demure, very mindful ✨speed tour✨ of our 9,000 square foot store front—and be sure to watch part 1!!! 🤩 ... See MoreSee Less
P.s. this is a *slight* throwback as we filmed it back in August on the same day as part 1 & just realized that it didn’t post…. soooo there’s lots of NEW stuff, should we film an updated ✨Spooky Speed Tour✨ once our Halloween transformation is done??? 🎃🐈⬛👻