Welcome To Amato’s Toy and Hobby Of Middletown!
SHOP in the name of loveeee…
because Valentine’s Day is less than 2 weeks away & our store is overflowing with L-O-V-E-ly gifts for your Valentineeee!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this winter! We have SO many wonderful Valentine’s themed items—plush, crafts, books, puzzles and more—to help you get in the Valentine’s Day mood!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your winter shopping list! We receive shipments & restock the store every day, so there’s always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
We are open Tuesday through Friday, 10 am to 6 pm and Saturday & Sunday, 10 am to 5 pm. We look forward to shopping with you soon!
We post daily on social media, be sure to follow along for updates!
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We are in our ✨pallets-arriving-everyday eraaaa✨ & it’s SO. MUCH. FUN!!! 🤩🫶🏻📦
Spring is our 2nd busiest time of the year for pallet deliveries, next to the holiday season & what’s extra fun about springtime deliveries is that the boxes are full of ✨NEW✨ product releases! 🥳
Stop in soon & make sure to stay in the loop here on social to get a first look at alllll of the ✨NEW✨ & restocks of our faves toooo! 🛍️
Tue Apr 8th, 2025
Weekend Mood: 🤩💜😆🎉🥳 We can’t stop smiling becauseeeee it’s our favorite time of the week! Oh anddd… THE UCONN HUSKIES WONNN AND ARE NATIONAL CHAMPS AGAINNN (for the 12th timeee)!!!!! 🏀🐾🏆🐾🏀 Woohoooo!!! U-C-O-N-N!!! 🥰
#uconnwomensbasketball #uconnhuskies #uconn #ncaabasketball #finalfour #uconnnation
Mon Apr 7th, 2025
Great store
Love this store!
Shopping with YOU is our favorite kind of shoppinggg! 🫶🏻 (Especiallyyy when gifts are involved!!!) See you soonnn! 💜✨🛍️
Sun Apr 6th, 2025
Helping you find the perfect gift (or curating it for you!) is one of our favorite things to do! 🤩🫶🏻🛍️
Sat Apr 5th, 2025
Me too, adds to the JOY of giving❣️
Great place for toys!
I love Amatos
Small business rules!
We’ve got that just-finished-checking-in-and-merchandising-a-huge-delivery-of-pallets feelinggg of ✨JOY✨!!!
Stop in soonnnn to check out alllll the ✨NEW✨ arrivals! 🤩🫶🏻📦
Thu Apr 3rd, 2025
This is a great store for kids.
ABSOLUTELY The Best Hobby Store!!!!!! Staff is Super Friendly, and Service is Top Notch!!!!! Highly recommend!!!!☆☆☆☆☆
Need more parking spaces
Every time I’ve gone there they have boxes everywhere in the aisle and you can hardly get through in order to look at anything.
When 8 GIANT pallets arrive & you can’t fit them all in one photo… you P•I•V•O•T & spontaneously ✨speed pose✨ with each one becauseee… why not?! 🤷🏼♀️🤣📦
Not caught on video was Caroline yelling “anddd go!” 8 times over the wind 😂😂😂
Tue Apr 1st, 2025
March was…. WOW!!! A ✨VERY✨ jam-packed month full of our favorite things: creating, curating & spreading joy! 🤩🤩🤩
From our very exciting return to NYC Toy Fair, to creating our best Easter Windows, to receiving 21 pallets in 3 days (and 42 total this month…), to sharing tons of exciting & fun toy store shopping moments with all of you, and moreee… March has been one of the ✨BEST MONTHS EVERRR✨ andddd we can’t wait to continue allllll the fun in April! 💜💜💜
It was close to impossible to pick only 20 photos as a monthly recap soooo stay tuned for some additional March highlights throughout the week! 🥳🥳🥳
Mon Mar 31st, 2025
I love your store and love seeing your pictures. I wish you gets could bring back cabbage patch dolls and Love tender dolls
Have a picture of one of your workers in with the stuffed pets . Then play a wheres Waldo game .
Sundays are for shoppinggggg… AND Sunday evenings are for the 2nd (out of 3) ✨Lego Wall Merchandising✨ Night Sessions!!! 🤩
The Lego wall is officially FULL… and we have about 1.5ish out of 7 pallets left to get on the shelves soooo stay tuneddd for a Night 3 update! 🥳🫶🏻📦
Sun Mar 30th, 2025
Such a cute face😊
☀️🎶We’re walking on sunshineeeee woahhh-ohhh🎶 becauseee our AH-MAZINGGG team received, organized, checked in, merchandised AND warehoused… 21 PALLETS FULL OF PRODUCT!!! WOW. JUST WOWWW!!! 📦🫶🏻🤩🫶🏻📦
P.s. this video is from an earlier delivery in March but was the most relevant one for this post lol 🤪💖📦 #everydayispalletday
Sat Mar 29th, 2025
I love this so much!!! 🤩
So cute!
To make a box fort or not, that is the question! On a 21 pallet week, the answer is ✨YES✨🤩🫶🏻📦 ! Now if only I had a photo of the full size one we ended up accidentally making… this will have to do for now! 🤣
Sat Mar 29th, 2025
Scooter Box Tour Round Twoooo! 🤩🛴📦 WOW our entire team continues to AMAZE me, we have checked in & merchandised 12 pallets worth of product so far this week (5 of which were taken care of today alone!!) plus a handful of non-pallet deliveries AND we have a plan of attack for allllll of the rest! GO TEAM!!! 💜💜💜
Each aisle of the store is getting a complete refresh as we process each shipment—it’s our version of “spring cleaning” but in a buying & merchandising manner! We can’t wait for you to see all the ✨NEW✨! Stay tunedddd! 🥳🥳🥳
Check back tomorrow for another status update & wish us luck as we tackle the 2 biggest deliveries… hip hip hooray for FriYAY!!! 🤩🫶🏻📦
P.s. these boots were made for walking.. but scootering was… well, let’s just say it was an interesting choice but running deff wasn’t a option lol 🤣
Thu Mar 27th, 2025
Speed tour x scooter POV x box report! 🤪🛴📦
ICYMI, we have received 18 pallets so far this week & SURPRISEEEE, we have 3 more arriving tomorrow which brings us to 21 pallets (aka a million bajillion boxes) soooo here’s a crazy lil “Box Tour” & status update… stay tuneddd!
The goal is to get as many aisles cleared as possible before the weekend… wish us luck! (& maybe send reinforcements?? Anyone wanna be a toy store team member for a day? Super fun times await!!! 🤷🏼♀️)
Only took 3 takes to get it under 3 mins! And the first one I was running instead of scootering… 🤣 I need a go pro lol
Alsooo yes, we are officially Box Fort Experts & will happily teach you! 📦👑📦
Thu Mar 27th, 2025
Everyday is #NationalPuppyDay when you have 3 Toy Store Dogs! 🐶🫶🏻🐶
Here’s a lil throwback to when each puppy went through their “Amato’s Cart Sitting Phase”🤣
This is also known as when they were tiny enough to still fit in the cart… and before zuzu figured out how to jump out of it…🤪
Ok yes, Gracie still enjoys a cart sit from time to time (and surprisingly she magically still fits!) 😂💜🐾 I will see if I can get her to do one this week as proof lol
P.s. Rosie was never a fan of the cart… but she was the best Toy Store Dog for 15 years! 🥰
Mon Mar 24th, 2025
Terrific
Will Smith better watch out becauseee Monroe Scotty Dog & Ricky the Rain Frog are the new Fresh Princes of Bel Air! 🎧🎶🕺🏼
Sun Mar 23rd, 2025
Weekend vibe check! ☀️🫶🏻🛍️ 🫶🏻☀️ Make every day, the ✨BEST DAY✨ with a trip to your favorite store: Amato’s Middletown!!! 🤩
(& be sure to fuel your shopping trip with some coffee, a smoothie or sweet treat from @perkonmain! ☕️🥐☕️
Sat Mar 22nd, 2025
Fridays are for VERYYY tall pallet deliveries! 📦🫶🏻🤪🫶🏻📦
Can’t wait to see what’s in allllllll of these boxesss! 🤩 Stay tuneddd…
Fri Mar 21st, 2025
Nee doh tie dye nice ice??!
It’s not everyday that one of our most special customers (& a future Amato’s Employee—he & his brothers each have a countdown) turns 10! So of course we had to film an extra special Happy Birthday video for him!!! 🥰🎂🥳
H A P P Y B I R T H D A Y L U C A ! ! !
We are now only 6 years way from officially having Luca on our team, but for now he & his brothers will be official team-members-in-training! 🤩 And they are the ✨BEST✨ Jr. Pit Crew team during our summer RC events!
& yes we made sure to feature alllll of his favorite area’s of the store! 🫶🏻 RC cars, Stuffed Animal Puppies, Legos & Trains are the top 4! 🤩
Thu Mar 20th, 2025
Carolyn Janis 💜💜💜
So Nice!! You and Your whole team are really great with our boys!! Thank you for this wonderful video celebrating Luca’s 10th birthday!
Oh my God! This is awesome! We love you all!
All right if you guys get another car then we are getting another kitten and dog and a subject
All we need is L-O-V-E and your V-O-T-E for ✨Best Toy Store✨ in the Best of Hartford competition! 🤩💜🛍️
We love what we do and we are SO lucky to be able to create & spread joy to all of our wonderful customers in-person & via social media, 365 days a year, for 85 years and counting!!!
We would reallyyy appreciate it if you could help us maintain our ✨Best Of✨ winning streak by taking a few seconds to vote! 🤩
Voting is as easy as 1, 2, 3:
1. Click this link: courant.secondstreetapp.com/Best-of-Hartford-2025/gallery/478289062/?fbclid=PAZXh0bgNhZW0CMTEAAaa...
2. Click vote! 🤩
3. You can also scroll through the categories & vote for your other favorite local businesses—this is an amazing (& free way) to show your love to allll of your favorite small businesses!
We promise that with each vote, we do a lil happy dance & we definitely feel the loveee🥰
You can vote for us once a day between now & March 23rd, it only takes a few minutes & it would truly make our day if you do it just once! 🫶🏻
(You do have to enter your email to vote, but you don’t have to opt in to any future emails from the Hartford Courant!)
Thank you in advance & we look forward to shopping with you soonnnn🤩🫶🏻🛍️
Thu Mar 20th, 2025
Voted
They are so attentive & helpful! Great gift ideas for all ages!
A great place to shop!
Love Amatos
Voted! ⭐️
Done. Good luck
Voted!
That pic is in Middletown
I know you've been on Main Street forever, but sometimes I circle Main Street at least 5 times to find parking... sometimes I can't find one so I skip shopping there 😢 love your store .... so... Walgreens is going out of business late April, the one on East main... has a big parking lot 😄 just sayin....,
Voted! 😊 best of luck 🍀
