Welcome To Amato’s Toy and Hobby Of Middletown!
SHOP in the name of loveeee…
because Valentine’s Day is less than 2 weeks away & our store is overflowing with L-O-V-E-ly gifts for your Valentineeee!
New products are arriving daily and our shelves are overflowing with fun options for the whole family this winter! We have SO many wonderful Valentine’s themed items—plush, crafts, books, puzzles and more—to help you get in the Valentine’s Day mood!
As you browse our aisles full of hand-selected items, our experienced team will happily shop with you and offer suggestions for everyone on your winter shopping list! We receive shipments & restock the store every day, so there’s always new gift ideas to choose from.
Our aisles are overflowing with a curated collection of fun, imagination-based activities for kids and adults of all ages. From exciting new toys to classic trains, there’s truly something for everyone! Among the choices include: educational toys for kids of all ages, puzzles, books, games, dolls, stuffed animals, trains, race cars, model kits, science kits, robotics sets, R/C cars, R/C planes, R/C boats, and more!
Not sure what the perfect gift might be? Give the gift of Amato’s Middletown by purchasing a gift card! Kids (and kids at heart) of all ages will have the time of their lives wandering the overflowing aisles and shopping our hand-selected collection of toys and hobbies!
We are open Tuesday through Friday, 10 am to 6 pm and Saturday & Sunday, 10 am to 5 pm. We look forward to shopping with you soon!
We post daily on social media, be sure to follow along for updates!
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It’s the weekend before Easter, the shelves are overflowing with ✨NEW✨ product & we can’t wait for you to hop on in & shop! 🐰🌷🐣
There is still plenty of time to fill both their Easter Egg hunt & their Easter Baskets with fun!! 🤩
This weekend we are open:
Friday: 10 am to 6 pm
Saturday: 10 am to 5 pm
& we will be closed on Easter Sunday! 🐰💜🐣
We look forward to seeing you soonnn & shopping for allll sorts of egg-cellent gifts! 🤩
Thu Apr 17th, 2025
Throwback to the night before Diane & Caroline left for Toy Fair back in March & our high school team members were *VERYYY* concerned about being left “Home Alone”….. 🤣💜🏙️
This was genuinely their reaction during our pre-trip meeting… soooo of course we had to make a video about it!!! 🤷🏼♀️
They’re still calling it the “Home Alone” weekend... hilarious! They were extra amazing that weekend, but we did all miss each other.. 5 days apart was a LONG time!!! 🥰
We love our Amato’s Team—well actually, we’re really more like family!!! 💜💜💜
Wed Apr 16th, 2025
Exciting news!!! We are a finalist for ✨Best Toy Store✨ in the Best of Connecticut competition… and now we need your V-O-T-E!!! 🥰
We love what we do and we are SO lucky to be able to create & spread joy to all of our wonderful customers in-person & via social media, 365 days a year, for 85 years and counting!!! 💜✨🛍️
We would reallyyy appreciate it if you could help us maintain our ✨Best Toy Store✨ winning streak by taking a few seconds to vote! 🤩
Voting is as easy as 1, 2, 3:
1. Click this link: ctmagazine.secondstreetapp.com/og/445520e3-27ea-44c5-865f-1a7d38249b47/gallery/480104190
2. Click vote!
3. Share this with your friends so we can spread the local business love throughout CT!
You can also scroll through the categories & vote for your other favorite local businesses—this is an amazing (& free) way to show your love to allll of your favorite small businesses! 🫶🏻
We promise that with each vote, we do a lil happy dance & we definitely feel the loveee 🥰
You can vote for us once a day between now & April 25th, it only takes a few minutes & it would truly make our day if you do it just once! 🫶🏻
(You do have to enter your email to vote, but you don’t have to opt in to any future emails from the CT Insider!)
Thank you in advance & we look forward to shopping with you soonnnn 🤩💜🛍️
Tue Apr 15th, 2025
Congratulations!❤️❤️
Great place to go
Done, love Amato's!
I happily voted!
My favorite place to go when I'm feeling down. Everyone there is so nice and helpful and I alway leave with a bag full of goodies. Thank you Amato's Toy and Hobby Middletown . We miss you here in New Britain ct.
Everyday❣️❣️
Done!
Done!!
Done
Done!
Done!!
The Easter Gifting fun has just begun! 🐰☀️🐣
Hop on in this week to get your Easter Shopping done! The store is overflowing with all sorts of egg-cellent gift options like these darling goodies that we curated in-store today for a toddler & then they fit perfectly into a darling cloth bunny basket! 🤩
We are open Tuesday thru Friday 10 am to 6 pm and Saturday 10 am to 5 pm—hop on in soon! 🐰💜🛍️
Mon Apr 14th, 2025
Your Easter gifts look absolutely adorable, and I love how thoughtfully you've put everything together—pure joy in every basket! 🐣💕
Happy Easter
Eastery!
Beautiful
🐰🎶These are a few of my favorite bunniesss (& duckiesss)! 🎶🐰
As a Professional Easter Bunny’s, we know that a cuddly stuffed animal is a key ingredient to an ah-mazinggg Easter Basket!!!
Hop on in to pick up yours today! 🐰🫶🏻🐣
Sat Apr 12th, 2025
Is it true that Jellycat is having difficulty keeping stock up? We missed seeing the variety of colored bunnies this year.
Did somebunny say it’s the Weekend-Before-Easter?!? 🐰🌷🐣 We can’t wait for you to hop on in for some Easter Shopping funnn!
Orders have been arriving allll week long & the shelves are overflowing with springy ✨FUN✨! 🌷
April is flyingggg by but don’t worry, there’s plenty of time for the Easter Bunny to shop! 🐰🫶🏻🐣
Be sure to pop over to our stories for a sneak peek of what’s new this week 🤩
We are open 10 am to 5 pm alllll weekend long! See you soonnn! 🐰🛍️🐣
P.s. there is still time to order your Custom Easter Baskets! 🤩 To start your order with our Professional Easter Bunny, Caroline:
☎️ Call us at 860-347-1893
📱 Text us at 860-734-6256
📍 Stop in & ask for Caroline this weekend to get your order started! 🥰
Fri Apr 11th, 2025
I'll be there this week.
SURPRISEEEE we received 5 more pallets todayyy! 🤩🫶🏻📦
Of course, we ordered these items—Diane handpicks every single item on our shelves—buttttt we had no idea that they were arriving today until the truck showed up! 🤪 We love a surprise delivery!!! 🥳
P-A-L-L-E-T-S, we love getting lots of pallets! 🤩 lol
Shoutout to our ah-mazinggg team & our awesomeee delivery driver who blew us away with his bubbly, positive energy!!! What a joyful way to spend a Thursday! 📦🫶🏻🥰
Thu Apr 10th, 2025
An armful of RC cars is always a good idea! 🏎️🏎️🏎️
Wed Apr 9th, 2025
Stupid question. Do you have any old cars that are good for people like me who like to restore cars?
We are in our ✨pallets-arriving-everyday eraaaa✨ & it’s SO. MUCH. FUN!!! 🤩🫶🏻📦
Spring is our 2nd busiest time of the year for pallet deliveries, next to the holiday season & what’s extra fun about springtime deliveries is that the boxes are full of ✨NEW✨ product releases! 🥳
Stop in soon & make sure to stay in the loop here on social to get a first look at alllll of the ✨NEW✨ & restocks of our faves toooo! 🛍️
Tue Apr 8th, 2025
Any new boxes of hot wheels coming in?
Weekend Mood: 🤩💜😆🎉🥳 We can’t stop smiling becauseeeee it’s our favorite time of the week! Oh anddd… THE UCONN HUSKIES WONNN AND ARE NATIONAL CHAMPS AGAINNN (for the 12th timeee)!!!!! 🏀🐾🏆🐾🏀 Woohoooo!!! U-C-O-N-N!!! 🥰
#uconnwomensbasketball #uconnhuskies #uconn #ncaabasketball #finalfour #uconnnation
Mon Apr 7th, 2025
Great store
Love this store!
Shopping with YOU is our favorite kind of shoppinggg! 🫶🏻 (Especiallyyy when gifts are involved!!!) See you soonnn! 💜✨🛍️
Sun Apr 6th, 2025
Helping you find the perfect gift (or curating it for you!) is one of our favorite things to do! 🤩🫶🏻🛍️
Sat Apr 5th, 2025
Me too, adds to the JOY of giving❣️
Great place for toys!
I love Amatos
Small business rules!
We’ve got that just-finished-checking-in-and-merchandising-a-huge-delivery-of-pallets feelinggg of ✨JOY✨!!!
Stop in soonnnn to check out alllll the ✨NEW✨ arrivals! 🤩🫶🏻📦
Thu Apr 3rd, 2025
This is a great store for kids.
ABSOLUTELY The Best Hobby Store!!!!!! Staff is Super Friendly, and Service is Top Notch!!!!! Highly recommend!!!!☆☆☆☆☆
Need more parking spaces
Every time I’ve gone there they have boxes everywhere in the aisle and you can hardly get through in order to look at anything.
When 8 GIANT pallets arrive & you can’t fit them all in one photo… you P•I•V•O•T & spontaneously ✨speed pose✨ with each one becauseee… why not?! 🤷🏼♀️🤣📦
Not caught on video was Caroline yelling “anddd go!” 8 times over the wind 😂😂😂
Tue Apr 1st, 2025
March was…. WOW!!! A ✨VERY✨ jam-packed month full of our favorite things: creating, curating & spreading joy! 🤩🤩🤩
From our very exciting return to NYC Toy Fair, to creating our best Easter Windows, to receiving 21 pallets in 3 days (and 42 total this month…), to sharing tons of exciting & fun toy store shopping moments with all of you, and moreee… March has been one of the ✨BEST MONTHS EVERRR✨ andddd we can’t wait to continue allllll the fun in April! 💜💜💜
It was close to impossible to pick only 20 photos as a monthly recap soooo stay tuned for some additional March highlights throughout the week! 🥳🥳🥳
Mon Mar 31st, 2025
I love your store and love seeing your pictures. I wish you gets could bring back cabbage patch dolls and Love tender dolls
Have a picture of one of your workers in with the stuffed pets . Then play a wheres Waldo game .
Sundays are for shoppinggggg… AND Sunday evenings are for the 2nd (out of 3) ✨Lego Wall Merchandising✨ Night Sessions!!! 🤩
The Lego wall is officially FULL… and we have about 1.5ish out of 7 pallets left to get on the shelves soooo stay tuneddd for a Night 3 update! 🥳🫶🏻📦
Sun Mar 30th, 2025
Such a cute face😊
☀️🎶We’re walking on sunshineeeee woahhh-ohhh🎶 becauseee our AH-MAZINGGG team received, organized, checked in, merchandised AND warehoused… 21 PALLETS FULL OF PRODUCT!!! WOW. JUST WOWWW!!! 📦🫶🏻🤩🫶🏻📦
P.s. this video is from an earlier delivery in March but was the most relevant one for this post lol 🤪💖📦 #everydayispalletday
Sat Mar 29th, 2025
I love this so much!!! 🤩
So cute!
To make a box fort or not, that is the question! On a 21 pallet week, the answer is ✨YES✨🤩🫶🏻📦 ! Now if only I had a photo of the full size one we ended up accidentally making… this will have to do for now! 🤣
Sat Mar 29th, 2025
Scooter Box Tour Round Twoooo! 🤩🛴📦 WOW our entire team continues to AMAZE me, we have checked in & merchandised 12 pallets worth of product so far this week (5 of which were taken care of today alone!!) plus a handful of non-pallet deliveries AND we have a plan of attack for allllll of the rest! GO TEAM!!! 💜💜💜
Each aisle of the store is getting a complete refresh as we process each shipment—it’s our version of “spring cleaning” but in a buying & merchandising manner! We can’t wait for you to see all the ✨NEW✨! Stay tunedddd! 🥳🥳🥳
Check back tomorrow for another status update & wish us luck as we tackle the 2 biggest deliveries… hip hip hooray for FriYAY!!! 🤩🫶🏻📦
P.s. these boots were made for walking.. but scootering was… well, let’s just say it was an interesting choice but running deff wasn’t a option lol 🤣
Thu Mar 27th, 2025
